“As the church defensively contends for the faith, she offensively contextualizes it in such a way that it becomes accessible. The balance of contending and contextualizing is the tension of a faithful leader must consistently consider. Fear will lead toward under-contextualizing and overcontending. Foolishness will lead to over-contextualizing and under-contending. The fear of the Lord produces godly wisdom that will lead to a healthy balance of contending and contextualization.
The way in which Jesus came to earth shapes the way the church goes to the world. The more that a Jesus-centered church looks to Jesus, the more it becomes like Him. And the more it becomes like Him, the more wisdom the church will display in navigating the contextual challenge.”
Matt Chandler in Creature of the Word: The Jesus-Centered Church (pg 202-203)